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Curriculum
19 modules are published and ready to read. The full curriculum is planned at 84 modules across 10 phases; the roadmap is the plan for the rest. Everything on this page is written and readable now.
Read in orderNumbered 01 to 57 across the whole courseStart at 01
Phase 1
6 modules
What is Generative Engine Optimization and why it matters for your brand's visibility in the age of AI search. Learn the fundamental shift from ranking in search results to being recommended by AI assistants.
Available3 lessons21 minbeginner
Understanding the major players in AI search: ChatGPT, Claude, Perplexity, Gemini, Copilot, and more. How each platform works and why they matter for your brand.
Available3 lessons19 minbeginner
How AI models understand, retrieve, and synthesize information to generate responses. Understanding this helps you optimize content for AI comprehension.
Available3 lessons20 minbeginner
Key differences between optimizing for Google rankings vs AI recommendations. What transfers from SEO to GEO and what's completely different.
Available3 lessons18 minbeginner
How GPTBot, ClaudeBot, PerplexityBot, and other AI crawlers discover and index your content. What they look for and how to ensure access.
Available3 lessons19 minbeginner
How AI understands entities (brands, people, products) and why your presence in knowledge graphs matters for AI visibility.
Available3 lessons21 minbeginner
Phase 2
7 modules
How to create a comprehensive GEO strategy aligned with your business goals. Framework for planning and prioritizing AI visibility efforts.
Available3 lessons18 minintermediate
Defining measurable objectives for your AI visibility efforts. What to track, realistic benchmarks, and aligning GEO goals with business outcomes.
Available3 lessons18 minintermediate
How to assess your current AI visibility and identify optimization opportunities. Step-by-step audit process and what to look for.
Available3 lessons18 minintermediate
Metrics, KPIs, and methods for tracking your brand's presence in AI responses. Understanding mention rates, sentiment, and competitive positioning.
Available3 lessons18 minintermediate
How to communicate GEO progress and ROI to stakeholders. Building reports that demonstrate value and guide decision-making.
Available3 lessons18 minintermediate
How to convince leadership and teams to invest in AI visibility. Making the business case and overcoming common objections.
Available3 lessons18 minintermediate
Pitfalls and misconceptions that hurt your AI optimization efforts. Learn from others' failures to accelerate your success.
Available3 lessons18 minbeginner
Phase 3
6 modules
Optimizing WordPress sites for AI crawlers and recommendations. Plugins, settings, and best practices for the world's most popular CMS.
Available3 lessons18 minintermediate
E-commerce AI visibility for Shopify stores. Product optimization, structured data, and getting your products recommended by AI.
Available3 lessons18 minintermediate
GEO implementation for Webflow websites. Leveraging Webflow's features for optimal AI crawler access and content structure.
Available3 lessons18 minintermediate
Making Wix sites visible to AI systems. Working within Wix's constraints to maximize AI discoverability.
Available3 lessons18 minintermediate
AI optimization for Squarespace websites. Settings and strategies specific to the Squarespace platform.
Available3 lessons18 minintermediate
Implementing GEO on custom-built platforms and headless CMS. Technical requirements and implementation patterns.
Available3 lessons18 minadvanced