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About
A free course in Generative Engine Optimization, and original measurement of how AI systems actually retrieve sources
LearnGEO teaches how to be read, named and trusted by systems that answer a question instead of listing pages. Every number here carries its source and its date, and says so when the source is weak. Where a figure comes from a company selling the thing it measures, that is stated rather than hidden.
To be a GEO reference that can be checked. Every claim names its source, every figure carries a date, and weak evidence is labelled as weak rather than quoted as if it were strong.
Most writing in this field repeats vendor statistics without asking what the base was or who benefits from the conclusion. That is the gap this fills.
One person, named, with the work available to check
Emad Sharaki, twelve years in technical SEO, most of it on multi-market European e-commerce. Based in Porto, working across European markets.
The lessons here summarise published work, with each source named and its weakness stated. The research section does not: it carries measurements run first-hand, published with the method, the data and the limits. One of those studies opens by correcting a number in its own earlier version.
This site is not a company and does not sell anything. There is no paid tier, no gated download and no account. If that changes, this paragraph changes with it.
Free, with no account and nothing gated
Five modules covering what GEO is, how the platforms differ, how retrieval actually decides what to recommend, what carries over from SEO and what does not, and how AI crawlers reach you. Each lesson opens with its conclusion and ends with a method you can run.
An extraction check that tells you whether each passage of a page still means anything pulled out on its own, and a generator that builds the exact prompts to test your own brand. Both are deterministic, neither uploads anything, and neither produces a score.
The part of this site that is not a summary of somebody else's work. Studies run first-hand and published with the method, the numbers, the limits and any corrections, free to read and free to quote.
It carries the definition, the three-question diagnosis, and a thirty-prompt check you can run on your own brand this week.