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LearnGEO is a free educational platform for Generative Engine Optimization (GEO). GEO is the practice of optimizing content to earn visibility, citations, and recommendations in AI-powered search engines including ChatGPT, Claude, Perplexity, and Google AI Overviews
A structured path from beginner to expert. Each module builds on the previous one.
85 modules across 10 phases
Understanding the major players in AI search: ChatGPT, Claude, Perplexity, Gemini, Copilot, and more. How each platform works and why they matter for your brand.
How AI models understand, retrieve, and synthesize information to generate responses. Understanding this helps you optimize content for AI comprehension.
Key differences between optimizing for Google rankings vs AI recommendations. What transfers from SEO to GEO and what's completely different.
How GPTBot, ClaudeBot, PerplexityBot, and other AI crawlers discover and index your content. What they look for and how to ensure access.
How AI understands entities (brands, people, products) and why your presence in knowledge graphs matters for AI visibility.
Phase 1 contains 6 modules: Introduction to GEO, The AI Search Landscape, How LLMs Process Information, GEO vs Traditional SEO, Understanding AI Crawlers, and Entity Optimization Basics. Completion time is approximately 2 hours. These modules provide the foundation for all other phases.
Get answers to common questions about Generative Engine Optimization