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09Module
How to assess your current AI visibility and identify optimization opportunities. Step-by-step audit process and what to look for.
Available3 lessons18 min
A GEO audit runs four passes in a fixed order and stops at the first failure: reachability, answered by server logs and index coverage in Bing as well as Google; extraction, answered by checking whether a passage lifted from a page still holds up alone; resolution, answered by a naming inventory and by asking an assistant about the brand by name; and association, answered by running a fixed question set three times per platform and recording which sites were named instead. The report is one page: the failing pass, the evidence, what it costs, the fix, and the date it is measured again.
This is the module with tools behind it. The audit runs in four passes that mirror the sequence a system works through, it stops at the first one that fails, and every pass produces evidence somebody else could check rather than an opinion about a page.
Two of the passes are technical and take an afternoon. Two are editorial and are the ones no tool can do for you, because both need somebody to read what an assistant said and notice what is missing from it. The output is one page, not a deck.