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12Module
How to convince leadership and teams to invest in AI visibility. Making the business case and overcoming common objections.
Available3 lessons18 min
Getting GEO buy-in starts with evidence about your own company rather than a forecast about the industry: ask ten real buyer questions on three assistants in fresh sessions, about an hour of work needing no budget, and bring the answers themselves, which usually name competitors and not you, along with the list of sites those answers drew on. Five objections recur, and two of them are correct and should be conceded rather than argued with: there is no defensible session-based revenue figure for a mention nobody clicked, and most of the work is technical SEO carried over unchanged. The absence of traffic cannot settle anything, because a session-based report reads zero whether or not the mention was worth something. Ask for a bounded experiment rather than a programme: one category, one market, ten questions fixed in writing, one quarter, a named cost in hours, and one sentence saying what result would make you recommend stopping. Four people usually have to agree, and only one of them holds the budget.
Everything up to here assumes somebody said yes. This module is how that happens, and almost none of it is about arguing.
The case is an hour of work you can do without permission: the answers your own buyers already get, with competitors named in them. The objections are five, two of which are correct and should be conceded. And the request that gets approved is a bounded experiment with a stated cost and a stated condition that would end it.