Stay Ahead in AI Search

Practical notes on optimizing for AI search, sent when there is something worth sending.

New lessons as they publish

A short note when a lesson goes live, saying what it establishes and who it is for, so you can skip the ones that are not for you.

Corrections, not just additions

When a figure quoted on this site turns out to be wrong or a platform changes behaviour, subscribers are told. Most newsletters in this field only ever add.

The reasoning, not the roundup

Links to primary sources with a note on how much weight each one carries. No aggregated headlines, and no forecasts presented as findings.

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How often will you email me?: When a lesson publishes, and when something on this site needs correcting. There is no fixed schedule, because a schedule with no issues behind it is a promise rather than a description. If a month passes with nothing worth sending, nothing is sent.
What is actually in it?: Three things. What a new lesson establishes and who it is for, so you can skip the ones that are not for you. Corrections, when a figure quoted here turns out to be wrong or a platform changes behaviour. And links to primary sources with a note on how much weight each one carries.
What will not be in it?: Aggregated news roundups, vendor forecasts presented as findings, and unsourced statistics. The same standard applies to the newsletter as to the lessons: if a number has no traceable source and no date, it does not get sent.
What happens to my email address?: It is used to send the newsletter and nothing else. It is not sold, rented or passed to a third party for their own use, and every email carries a one-click unsubscribe link. See the privacy policy for the full detail.
Do I need to subscribe to read the course?: No. Every lesson, the glossary and the roadmap are free and require no account and no email address. The newsletter exists so you hear about new material, not as a gate in front of it.

Before you subscribe

How often will you email me?

When a lesson publishes, and when something on this site needs correcting. There is no fixed schedule, because a schedule with no issues behind it is a promise rather than a description. If a month passes with nothing worth sending, nothing is sent.

What is actually in it?

Three things. What a new lesson establishes and who it is for, so you can skip the ones that are not for you. Corrections, when a figure quoted here turns out to be wrong or a platform changes behaviour. And links to primary sources with a note on how much weight each one carries.

What will not be in it?

Aggregated news roundups, vendor forecasts presented as findings, and unsourced statistics. The same standard applies to the newsletter as to the lessons: if a number has no traceable source and no date, it does not get sent.

What happens to my email address?

It is used to send the newsletter and nothing else. It is not sold, rented or passed to a third party for their own use, and every email carries a one-click unsubscribe link. See the privacy policy for the full detail.

Do I need to subscribe to read the course?

No. Every lesson, the glossary and the roadmap are free and require no account and no email address. The newsletter exists so you hear about new material, not as a gate in front of it.